Applied fashion design

Group Work
Due to working in groups of four for this project I was apprehensive at first as I feel strongly about my own personal style and approach to fashion.
Working in groups made me realise more about the fashion industry due to everybody’s different opinion and approach towards fashion, this made me think about what it will actually be like working in the fashion work. Overall I learned and gained a lot of new research and technical skills due to having to do what the group said. An example of this is working in CAD as I would usually hand render illustrations I gained a lot of new knowledge from having to do my own personal approach in a completely different style to my own. My group was extremely helpful towards each other, which made me learn quicker. Working in a group also made me consume my time correctly as I didn’t want to let the rest of the team down keeping up to date with the work was essential.

Selfridges
As a group our first task was to visit selfridges in Manchester to complete the appropriate shop report in which we chose Marc Jacobs.
From this we then had to choose a latest trend which we chose 360 degrees which was based on hippies and scavengers. From this we were to complete a group trend board.

Group trend board



My research was mainly looking into italian style vogue and past hippie and scavenger pictures.







Development
I then went onto develpment in which i was designing casual wear I had to keep my ideas fairly simple fitted in with the rest of the group. My fabrics consisted of green and red jersey, grey wool, pattern silks and tie effect trims. My group spoke on facebook and met at least twice a week to arrange fabrics ect. This was useful knowing how far everyone was up to with there work.

Design ideas- casual wear
Designing within a trend and for Marc Jacobs was a challenge fitting in for every aspect of the breif. I designed fairly simple oversized garments with small details such as patterned buttons, trims and embellished pockets.

Final line up
For my final line up as a group we decided to work using CAD as it looks more professional and is easier to understand. I kept within the colour palette, added prices and placed fabric swatched on this.


Presentation
For our group presenation I was nervous at first but once we organised what we were going to say it ran pretty smoothly. As a group we hung all our range plans up using wooden hangers to match our designs, we then added a poem in the middle with fabric swatched around this. Our best illustrtion was placed underneath this.


The portfolio
The portfolio i found the quickest and easiest part due to adding the best work in which i had already done. I also added the group moodboard and three illustrtions which were drawn using CAD.

Overall i througly enjoyed this project and will take what i have learnt for the rest of my university life and in the future.

Enterprise

Setting up a £10 buisness
This module has helped me a lot with learning more about the buisness industry. A business plan is needed including cash flows, cash forecasting, how an idea and going to work, marketing and promotions. I have learnt all this information through out this module.
Research
For my ten pound buisness i decided to make something involving embroidery as this is what i enjoy doing in my spare time. I reasearched into embroidery designs.
Setting up a £10 buisness





I decided to make machine embroidery purses and bags including patchwork into some of the designs. My aim was to sell patchwork bags with embroidery on the pocket, seam or panel i would then sell the purses for less money.
I called my company Sow and Sow as it fits in with the theme of my company. To make extra profit i also made eight handmade cross stitched cards.
The buisness plan
My buisness plan was extremerly useful it told me how many bags and purses i am to sell a week, how i plan to do this, how much profit i was making and my marketing strategies.
I set up my company using websites such as Ebay and Etsy. My personal opioion was to do this rather than a pop up shop as i can continue this on in the future rather than selling at a stall once in a while.
My marketing stregies worked well as my offer was spend over £35 and get a free purse up to £10 pound. I also had one customer asking for a personal design in which i charged £10 more for this.
My overall profit was over £50.00 which i was extremerly pleased with. I have decided to continue this buisness on.
My final products


Final packaging
Packaging
I made a brown paper bag with a large embroidered bow and tag on the handle.

Overall enterprise has taught me alot of new skills, i will use this for the rest of my university life and for my future.

Research practices

Research- Desire
For my Desire research I looked into nature, pattern and surface i took photographs at the Forbidden Corner in Layburn. This was a magical, mysterious sort of place that was great for shape, colour and pattern inspiration.
Pictures of the Forbidden Corner




















Delicacy
For delicacy i looked into delicate flowers and butterfly wings. I also looked into past collections by Vivenne Tam and Alexander Mcqueen, this is due to having oversized floral and butterfly prints.




Viviene Tam inspiration







Alexander McQueen



Development
I then went onto my development in which i learned how to construct fabric on the stand in different ways. I focused on top stitched knife pleats and handmade roses.



Design development
I focused on strong oversized designs for my designs in which i chose my final one from this.
Final design
My final design included top stitched knife pleats, handmade roses, pin tucks, crossed back and frayed edges. I linked my research together by adding a feminmen sheer style calico with pin tucks with a rough frayed edge,this links the two words desire and delicacy together.